Integrator Buying Guide
White Label Video Surveillance Six Platforms Security Integrators Resell, Compared on Price, Branding and Fit
If you install cameras and want a monthly line on every client invoice, you need a platform you can sell under your own name. These six are the ones integrators actually shortlist. They differ on what gets your brand, whether a native app comes with it, and what the per-camera cost leaves you as margin.
Which white label video surveillance platform is best for integrators?
It depends on what you are selling. For low-cost cloud recording with your own app in the app stores, Camcloud and Videoloft fit best. For a fully branded product at telecom or enterprise scale, 3dEYE. For owning and hosting the whole stack, VXG. For people counting and retail analytics, Camlytics. For AI alerts and plain-English footage search sold as a monthly service on existing cameras, Surveillant.
The mistake most integrators make is comparing these on the per-camera rate alone. A $10 platform and a $75 platform are not selling the same thing to the client. The first is storage the client could buy from a camera maker. The second is a service the client cannot easily get elsewhere, which is what lets you charge a margin and keep it for years. Decide which of those two businesses you are in, then compare only the platforms built for it.
We make one of the six, so weigh our view accordingly. We have tried to be plain about where the others beat us, especially on branded native apps, which we do not offer.
Side by Side
White Label Platforms Compared
Branding scope and minimums come from each vendor's partner page as checked in September 2026. Where a vendor does not publish reseller pricing, we say so; the per-camera figures marked as third-party come from an independent 2026 VSaaS survey and are estimates, not quotes.
| Platform | Hosting | Branded native app | Price signal | Minimum | Edge |
|---|---|---|---|---|---|
| Camcloud | Vendor cloud | Yes, at full white label | About $6 to $15 per camera per month for business plans (third-party) | Not published | Long-running reseller program, billing interface can carry your brand |
| 3dEYE | Vendor cloud | Yes, in the complete package | Not published | Not published | Branded iOS and Android apps, 40+ camera brands, large telecom and guarding partners |
| Videoloft | Vendor cloud | Yes, listed under your developer account | Reseller pricing not published | Not published | Three tiers from free co-brand to full white label; branded web viewer on your subdomain |
| Camlytics | Desktop or vendor cloud | Branded desktop app, not a phone app | White label free; you set client pricing | 7 licenses, or 7 channels on an annual plan | Counting, occupancy, queue and retail analytics |
| VXG | Self-hosted, your cloud or data center | Yes, plus SDKs and source code | About $80 per camera licensing (third-party) | Not published | You own and host the stack; no vendor in the middle |
| Surveillant | Vendor cloud | No; branded web app on your domain | $49 to $75 per camera per month, published | None beyond the plan; starts at 1 camera | AI alerts, plain-English search, plate watchlists, evidence export, REST API |
Platform by Platform
What Each One Is Good At
Camcloud: branded cloud recording at a low price point
Camcloud has run a reseller program for years and offers the full range, from a light co-branded setup through its VIP program to a white label that covers the website, the camera integration, the billing interface and your own mobile apps. Its partner page lists supported camera makers including Axis, Hanwha Vision, Hikvision, Milesight, Speco and Vivotek, plus cloud AI and license plate recognition as products. It fits a dealer who wants cheap, dependable cloud recording under their own brand and competes on price.
3dEYE: a complete branded product for large providers
3dEYE sells two levels. The basic level brands the login page, subdomain and colors, but the 3dEYE name still shows in the URL and copyright lines and the mobile apps are not customizable. The complete package adds branded iOS and Android apps, your own domain, SSL, branded alert emails and API access. It suits a telecom, ISP or national guarding company building a video product of its own, less so a five-person integrator.
Videoloft: your own app in the app stores
Videoloft offers three tiers: a free co-brand that shows your logo and contact details inside its app, a lightweight white label with your icon and colors that it says takes about ten days to set up, and a full white label where the app carries your name and is listed under your company's developer account, with a branded web viewer on your subdomain. It covers popular small business camera brands such as Hikvision, Dahua, Lorex, Reolink and Uniview. A good fit for installers serving small business and residential clients.
Camlytics: counting analytics with a published minimum
Camlytics is the only one of the six that publishes its partner terms: white label is free with a commitment of 7 licenses for its desktop product or 7 channels on an annual plan for its cloud service, and partners set their own client pricing. Its strength is counting: people, queues, occupancy, vehicles and retail analytics. If your clients are stores and venues that want footfall numbers, it belongs on the shortlist. If they want security alerts, it is not the natural fit.
VXG: own the whole stack
VXG is a toolkit rather than a service. You get a white label web client and native apps, REST API, SDKs and source code, and you host it in your own cloud account or data center. That means no vendor between you and the client and full control of margin, in exchange for running the infrastructure yourself. It is the right choice for a large integrator or camera maker with engineers on staff, and the wrong one for a team that wants to be selling next week.
Surveillant: AI analytics as the monthly service
Ours is built for integrators who sell outcomes rather than storage. White label covers your brand name, logo, favicon, colors, optional custom CSS, a custom domain and the sender on alert emails. The service runs on the client's existing RTSP or ONVIF cameras or NVR and includes AI alerts with escalation chains, plain-English footage search, plate watchlists, evidence export with a SHA-256 chain of custody record and a REST API with webhooks. Prices are published, $49 to $75 per camera per month, with no partner minimum. The trade-offs: no branded native app, alerts in a minute or two rather than seconds, and a cloud connection is required. The full program is on our AI video analytics for security integrators page.
Price and Margin
How much does white label video surveillance cost?
Basic cloud recording resellers are commonly cited at about $6 to $15 per camera per month, self-hosted licensing such as VXG at about $80 per camera, and full AI analytics platforms at roughly $45 to $75 per camera per month. Most white label vendors quote reseller rates privately, so get the per-camera rate, the minimum and the term in writing before you build a price sheet.
The rate is only half the math. What matters is the gap between what you pay and what the client will accept, and that gap depends on what the client thinks they are buying. End clients already know roughly what cloud recording costs, because camera makers and consumer brands publish it; our survey of cloud video surveillance pricing shows most business plans at $10 to $30 per camera. There is little room to mark that up. A service that sends the right alert at 2am and finds last Tuesday's incident in a minute is compared with a guard hour, not with a storage plan, and a guard commonly costs $25 to $45 an hour.
Recurring revenue only compounds if it is collected. Integrators moving from project invoices to monthly service often find that the real work is chasing thirty small invoices instead of three large ones, which is why it pays to set up automated invoice follow-up before the tenth client, not after.
Before You Sign
Six Questions for Any White Label Vendor
What exactly carries my brand?
Login page, domain, app store listing, alert emails, shared clip pages, invoices. Get the list; a logo swap is not a white label.
What is the per-camera rate and the minimum?
Rate by retention and resolution, the minimum cameras or licenses, and the term. Annual prepay changes your cash flow.
Can the vendor contact my clients?
A clause that lets the vendor sell direct to your clients turns your book of business into their pipeline.
What happens if I leave?
Who keeps the client accounts, how footage is exported, and how long you have. Ask before you migrate client number one.
Which cameras really work?
Test on the three camera models most common in your installed base, including one old NVR, before you quote.
Is there an API?
If you run a monitoring center or a PSIM, alerts need to arrive there. Ask for API and webhook documentation, not a sales promise.
Questions Integrators Ask About White Label Video
Which white label video surveillance platform is best for integrators?
It depends on what you sell. For low-cost cloud recording with branded apps, Camcloud and Videoloft fit. For a branded product at telecom scale, 3dEYE. For owning the whole stack, VXG. For counting analytics, Camlytics. For AI alerts and plain-English search sold as monthly service, Surveillant.
How much does white label video surveillance cost?
Basic cloud recording resellers are commonly cited at about $6 to $15 per camera per month, self-hosted licensing such as VXG at about $80 per camera, and full AI analytics platforms at $45 to $75 per camera per month. Most white label vendors quote reseller rates privately, so ask for the per-camera rate, the minimum and the term in writing.
Can I resell cloud video surveillance under my own brand?
Yes. Several vendors run reseller or partner programs where your company name, logo and domain replace theirs. The difference between them is depth: some change only the logo and colors, others add your own app in the app stores, your own billing screens and your own email sender, and one hands you the source code.
Do white label platforms include branded mobile apps?
Some do. Camcloud, 3dEYE, Videoloft and VXG offer native iOS and Android apps under your brand, usually at their fuller white label tier. Camlytics brands a desktop app and web portal. Surveillant brands the web app on your domain and does not publish a branded native app.
Who owns the client relationship in a white label program?
In a true white label you do: the client sees your brand, signs your contract and pays your invoice. Check two things in the agreement anyway. First, whether the vendor may contact your clients directly. Second, what happens to client footage and accounts if you leave the program.
What is the minimum commitment for a white label program?
It varies and is rarely on the website. Camlytics publishes one: white label is free with 7 licenses or 7 channels on an annual plan. Most others set it in the partner agreement. Surveillant has no partner minimum beyond its published plans, starting at one camera.
Related Guides and Pages
AI Video Analytics for Security Integrators
Our white label program, what it includes and the recurring revenue math.
AI Video Surveillance Pricing Models
Seven ways the market prices video, useful when you design your client price sheet.
Remote Video Monitoring Cost
What clients pay for monitored video, the benchmark your service competes with.
Eagle Eye Networks Alternative
How a reseller-channel cloud VMS compares with a published per-camera platform.
Video Analytics API
Endpoints and webhooks for monitoring centers and PSIM integrations.
Video Search Engine
Plain-English footage search, the feature clients renew for.
Sell AI Video Under Your Own Brand
Published per-camera plans, no partner minimum, and your name on the login page and the alert emails. Connect a client's existing cameras and bill it monthly.